Bama Rush

The Ask

Campaign Positioning & Key Art Tagline

College can be scary. That’s why we approached Max’s sorority-centric documentary BAMA RUSH like an elevated horror film. For this ask, I collaborated with Concept Arts' design team to create key art that screamed, “This is not your typical documentary.” My tagline exploration aimed to provide a cheeky contrast to the intensity of the imagery, giving the high-gloss finish an adrenalized tone.