The Workshop's 2024 cohort was tasked with developing a campaign for The RealReal, the world’s largest online marketplace for authenticated, resale luxury goods.

The Ask: help Gen-Z see that fast fashion is making them inauthentic, by showing what makes second hand luxury goods truly authentic.

The Idea: The #ReTell, a campaign that reframed The RealReal as "authenticity brokers," which aimed to show that the garments sold by The Real Real have authentic stories that give them value beyond the price tag, stories which consumers can participate in.