A little bit about me…
I'm a storyteller who learned to think like a strategist, and a strategist who never stopped caring about craft.
For nearly 20 years, I've worked across entertainment, advertising, and performance marketing, building brand voice systems, messaging architectures, and campaign narratives for franchises, studios, and agencies. I bridge the gap between strategic intent and creative execution, grounding my work in behavioral psychology to drive both emotional resonance and measurable results. Put simply: I make people feel something, then do something because of it.
My work includes leading editorial and campaign development for Taylor Sheridan's franchise universe at Paramount. I wrote and produced season 5 of Stories from the Bunkhouse (4M+ views, Clio shortlist). I developed scaling serialized content at Pocket FM to improve CPI and retention, and build brand voice systems at HYPHEN that have driven a 254% increase in reach in the past six months. I've also contributed to theatrical campaigns for Barbie, Oppenheimer, and Mission: Impossible. Recent freelance creative work includes clients like CAVA, Iru, Good Vibes Myco, and DoorDash.
In a past life, I spent eight years in TV writers rooms, was a Sundance Lab fellow, and placed two screenplays on the Annual Black List.
Storytelling isn't just a buzzword I've tacked on. It's how I see the world.
Experience Includes…
TAGLINES FOR KEY ART
CAMPAIGN POSITIONING
DIGITAL MARKETING CONCEPTS
CAMPAIGN IDEATION
BRANDING EXPLORATIONS
CORPORATE MESSAGING
STORY SYNOPSIS & ANALYSIS
SOCIAL-FIRST CAMPAIGNS