Pennyworth

The Ask

Campaign Positioning & Key Art Tagline

How do you position the world’s greatest detective’s butler as an action hero in his own right? PENNYWORTH’s third season was a unique challenge, as the series made the leap from the CW to Max. In keeping with the brand’s upscale customer base, this campaign required a new look and a new approach, allowing Pennyworth to step out of Batman’s shadows and into the psychedelic light.