The Ask
Write and iterate short-form scripts for TikTok, YouTube, and Facebook to drive app installs and boost story engagement, at volume and speed.

Pocket FM always needs high-volume, emotionally driven short-form scripts that could hook new listeners in under 10 seconds and convert with performance KPIs in mind. Each script had to balance character, conflict, and cliffhanger with thumbstop-optimized structure and rapid production turnaround.

The Payoff
Over 50 original scripts produced in Q2 alone, with ongoing optimization across platforms. Work closely with Meta’s Ads Manager to test openers, four quadrant retention, refine voice, and cut CPI through iterative scripting. Lots of iterative scripting. Developed frameworks that now guide the app’s Western-facing content strategy.

The Ask
Lead social and campaign copy across agriculture, health, and CPG brands by developing big ideas and daily content with consistency and voice.

As HYPHEN merged with Marketing Plus, the agency needed fresh campaign systems and platform-native social content for clients ranging from almond co-ops to regional hardware chains. I helped define tone, write captions, name products, and build launch toolkits that spanned OOH, digital, print, and social.

The Payoff
Delivered full-funnel messaging strategies and daily content calendars that helped unify the agency’s new voice and meet client KPIs. Concepted and wrote integrated creative for statewide health initiatives, B2B ag brands, and food & beverage launches.