Enola Holmes 2
The Ask
Campaign Positioning, Key Art Tagline Exploration & Character Poster Development
The return of Netflix’s Victorian-era heroine Enola Holmes demanded not just a dynamic new look for key art, but a set of character posters to reflect the franchise’s growth. With each bespoke poster, we sought to frame the incredible onscreen talent with elements that emphasized their unique personalities.
The Payoff
I got the tagline finish for the campaign’s key art, as well as final copy for various character posters.
For this campaign, Netflix requested nine bespoke character posters featuring the franchise’s extraordinary cast. Not only did that require individual tagline explorations for each character, but it also necessitated a deep-dive exploration into possible symbols and motifs that would work for each poster.
