Fresh

The Ask

Campaign Positioning • Creative Strategy • Key Art Copy

Hulu insisted on totally FRESH key art for Lauryn Kahn’s subversive cannibal rom-com. The ask forced us outside of the box (and outside of the grocery store packaging) as we explored dynamic ways to sell the film’s perverse romance. This meant more than a tag, but cheeky label copy and subversive supermarket speak. You have to hand it to us (sorry, had to do it!), the finish looks pretty tasty.