The Stars At Noon
The Payoff
A seductive tagline to match the film’s alluring tone. “Desire is a conspiracy of two.”
The Ask
Campaign Positioning and Key Art Tagline Exploration
A24 is a boundary breaker, known to turn every release into a culture-arresting event, so conspiring with their team on key art copy for Claire Denis’s STARS AT NOON required a delicate touch. Erotic, dangerous, enigmatic… finding the right tagline for the film was the ultimate desire.