35 Hudson Yards
The Ask
Copyediting & Proof Review
Helping Watson & Co. debut their branding for the iconic 35 HUDSON YARDS mixed use development in NYC left no room for error. From copyediting to proof review, this project necessitated a fastidious attention to detail, design, and messaging. The result is nothing less than luxury.
The Payoff
35 Hudson Yards opened to fanfare, celebration, and media approval, being feted as NYC’s most exciting new neighborhood and luxury shopping destination.
A tiny glimpse inside my first round of revisions for the 167 page brochure.