The Ask
Write and iterate high-volume short-form scripts for TikTok, YouTube, and Facebook (we’re talking 10k words a day), all engineered to drive app installs and hook new listeners in 3 seconds or less.

Pocket FM's growth model ran on performance creative. Every script had to do three things at once: stop the scroll, spark emotional investment in a serialized story, and convert against hard KPIs… all at a pace that never slowed down. I wasn't just writing ads. I was leading a writing team building the narrative engine behind an app reaching over 10 million listeners.

The Payoff
100+ original scripts produced in a single quarter alone, with continuous optimization across platforms. Worked directly with Meta's Ads Manager to A/B test openers, analyze four-quadrant retention, tighten voice, and drive down CPI through relentless iteration (truly relentless, I would’ve loved some relenting every once in a while). Built repeatable scripting frameworks that now guide Pocket FM's Western-facing content strategy, turning serialized storytelling into a scalable acquisition tool. Nice!